David Einhorn Was Right...

...at least for now (although for later is certainly quite the possibility, too.) Green Mountain Coffee Roasters (GMCR) drops 24% (was down a bit over 30% earlier) after its earnings call this evening. Net sales for the period were far below expectations, at $711 million. Analysts polled by Bloomberg were looking for revenue of $760 million. Story

Greenlight Capital hedge fund manager David Einhorn's remarkably detailed (and amusingly titled) full 110-page report stating his short case on the Coffee company at the link below.

GAAP-uchino

Speaking of coffee, Starbucks CEO Howard Schultz's recent book, "Onward" is an excellent look at how the coffee retailer has approached business over the last few years.





A Look at Green Mountain's Production Process: